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MuscleTech Verify App Privacy Policy


Iovate respects and understands consumers’ concerns about the privacy of their personal information. Iovate is a leading company that understands the need to treat consumers’ information in a responsible manner. This Privacy Statement explains Iovate’s commitment not only to your privacy, but to you as a valued customer. To that end, we have created this Privacy Statement to explain the types of information we collect through the MuscleTech Verify phone app (the “App”). We will discuss how we use this information and to whom and under what circumstances we disclose such information.

By using the App, you agree, without limitation, to the practices described in this Privacy Statement and the App’s Terms of Use. If you do not agree to the terms of this Privacy Statement or the App’s Terms of Use, please do not use the App.

For individuals located in the European Economic Area (EEA) please see the Privacy Policy – EEA located under the FAQ and Privacy section of the app or you can access it here.


When you are scanning a product using the App, MuscleTech® collects the following data: your IP address, your logs information, and your device’s GPS coordinates (hereafter, the “Data”).


This Data is collected during the process of the verification of the tag to determine whether the product is genuine and verified or not, and provides important information to the brand owner concerning product in the marketplace to serve and protect the interests of customers.

MuscleTech® may also use the devices’ locations, associated with the results of the products’ verifications, for statistics and Intellectual Property security purposes (for example to identify where infringing products may be disseminated). In this case, the devices’ locations are not used in connection with your IP address.

In any case, the Data collected is not used for personal identification purposes and the retention of the Data shall not exceed 12 months from the date it is collected.


MuscleTech retains third party providers to collect, process and store the Data on its behalf, as necessary for the above purposes. These providers are required to keep the Data confidential and secure.


Ofcourse you do! You can always choose not to provide information by changing the permissions on your phone or not using the App. Please note, if you do not allow the application to access to your device’s location, you will not be able to verify MuscleTech® product.


The App is not directed toward, nor do we knowingly collect any personal information from, children under 13.


In the event that Iovate or any of its assets are acquired by a third party, the information acquired by us may be one of the assets transferred.


There may be times when we need to amend, modify, remove, or change various aspects of this Privacy Statement, and we reserve the right to do so at our discretion. We recommend that you revisit this Privacy Statement periodically to ensure that you are aware of our current privacy practices. Your continued use of the App following any changes signifies your acceptance of these changes.


We maintain physical, electronic, and procedural safeguards to protect the personal information you provide to us.


If you have any questions about this Privacy Statement or the practices or activities associated with our Site, or if you’d like to have access to or correct your personal information in our database(s) or remove yourself from our database(s), please contact us at 381 North Service Road West, Oakville, ON L6M 0H4, Canada.